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Year
Oct 2022 - May 2024
Tools
Deliverables
Funnel Optimization, Design
Role
Lead UX Designer
The Ayurveda Experience
The organization’s existing website lacked visual cohesion, modern usability standards, and a clear content hierarchy. Key information about conservation initiatives was buried, and the interface did not reflect the organization’s credibility or mission-driven work.

The Goal
Target Users
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